BoardSecrets.com

SEO - Step by Step.

Its been known for a while that one of the ways new industries and trade bodies try to separate insiders from outsiders is through the creation of an industry-specific vernacular that is hard for outsiders to understand.

It should be no surprise then that the same is true of the search engine marketing field , so it is a good idea to try to learn what all the confusing lingo is, try to Google for SEO glossary and you will come up with a pretty good choice of sites. But don’t get distracted too much because you don’t need to know too much !

SEO, or Search Engine Optimization, isn’t as complicated as you think. It should be a basic part of your web mastering skills.

There are some terms you may not be familiar with so we’ll teach you how to optimize every part of your web site to be a search engine magnet.

You can see from the left hand menu there are many topics. They are broken down into sections of internal Web site changes, and external linking strategies for SEO.

Start with the first section, Internal SEO Methods and work your way step-by- step through each topic. If you implement these simple changes and heed our advice, your web site will be search-engine optimized.

Next, review the topics in External Linking Strategy to improve your site. Each topic is clearly explained and contains important techniques to optimize your web site.

Once you review and implement these tips, ideas, and strategies you’ll be on your way to better search engine results and more targeted traffic.

Remember, your SEO job is never over. Linking, checking, monitoring, and creating new and fresh pages will keep your site optimized.

Internal SEO Methods

One of the most important things you can do when making a web site is internal SEO. How you set up your page structure can give you a huge boost in rankings and keyword searches.

If you want to rank well in the search engines for for your keywords, you need to look at all the internal linking methods you can use.

There are a lot of things you need to take into account. Your site will need keyword research, alt tags, keyword density, and a proper internal linking structure.

The absolute first thing you should do is some keyword research. Don’t let a little leg work deprive you of ranking well.

Keyword Research–Step One in SEO

Before you code a line or write a single word, you should start doing keyword research.

The first thing I want you to do is go to goodkeywords.com and download the tool they have there. It will tell you the number of times a keyword or keyword combination has been searched for over a period of time.

While it shows a “number,” it’s not quite accurate. Overture gets 8 to 10 times fewer searches than Google per month. But it’s a good indicator of how popular certain search terms are.

Now–you’re just starting out, and your chances of getting ranked highly for a generic keyword are slim. Instead of trying to optimize “keyword”, try to optimize something a little more specific, like “Keyword Research”.

You really shouldn’t write for the engines. Write your content so it’s fresh and readable, and design your site so that it’s easy to navigate.

If you write about your keywords and use them in your content you’ll be fine.

Remember, sites that are written for humans, with SEO in mind, will do better in the long run than sites that cheat.

Your ultimate goal when you research keywords (both for high-paying keywords and keywords that get a lot of traffic) is to find a happy medium between the amount of traffic you can expect if you rank well and the amount of competition you’ll have. If you can’t rank well for your chosen keyword, try to rank well for a related keyword combination.

Your keyword research should be a factor in your meta-tag writing and your page titles.

Web Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center,called colocation.

Service Scope

The scope of hosting services varies widely. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web “as is” or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or cheap. Business web site hosting often has a higher expense. Single page hosting is generally sufficient only for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, and ASP.NET). These facilities allow the customers to write or install scripts for applications like forums and content management. Fore-commerce, SSL is also highly recommended. The host may also provide an interface or control panel for managing the Web server and installing scripts as well as other services like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce). They are commonly used by larger companies to outsource network infrastructure to a hosting company.

Web Servers

Dedicated Servers explained in tiny baby terms. A dedicated server is very useful for companies that plan on generating lots of traffic to their websites or plan on doing complicated software development.
A dedicated server is a server that is used exclusively by a company, hence its name.

Related Blogs

• Related Blogs on web sites servers hosting
• Concept of Shared Web Hosting | ZNet India Blog
• Article BB » Blog Archive » Types of Website Hosting
• Diamonds In The Rough » Blog Archive » What is Web Hosting?
• Web Hosting Operating Systems - Useful Info | OBH.com
• Askew Media Web Design » Blog Archive » HTML Tools, Useful …

• SEO Easier Than Before ? I have often been asked if SEO is easier than before ? And my personal opinion is yes because of the availability of so many new tools. Many of these are really user friendly and with a little bit of tweaking you can have a highly optomised web site. With......
• Keywords And Page Rank,it Matters I cant help but get sucked into this subject even though many believe PR doest matter, well it does to me.Because I get more money the higher ranking my sites have. It is often advised to test a keyword by looking it up on google with quotation marks around it......
• Dedicated Web Servers For SEO This is often overlooked but is very important because the search engines can penalize your site if it is hosted on a server where dozens of your other sites are hosted. For better SEO and increased security you should consider a dedicated server. Nowadays they are pretty reasonably priced. One......

• Important Things To Consider About Search Engines The main purpose of search engine optimization is to drive more traffic to a website. This can be achieved through different methods, including linking. Most Internet users search for the needed information via search engines, so it is necessary to optimize your website for it to have high ranks on......
• Your Website Title Could Be Costing You Money Nothing could be simpler than the title you give to your web pages right? Unfortunately, the vast majority of the websites I visit these days have absolutely terrible titles that hurt their online business. The title of your website is a very important part of getting good rankings on......
• Search Engine Optimization History Webmasters today spend quite some time optimizing their websites for search engines. Books have been written about search engine optimization and some sort of industry has developed to offer search engine optimization services to potential clients. But where did this all start? How did we end up with the SEO......
• Guide to Left Handed Acoustic Guitars One distinctive as well as important group of guitars is the group of left handed guitars. The left handed acoustic guitar is held with the fret board positioned in the right hand, and the guitar player uses his or her left hand to do the picking. The strings of the......
• Scottsdale Marketing Company Reveals Search Engine Optimization Secrets If your web site doesn't have a Top 10 search engine ranking, you're missing out on approximately 85% of the Internet users who are looking for the exact products or services you offer. No matter how much money you're spending on online advertising, it isn't bringing you anywhere near the......

I have often been asked if SEO is easier than before ? And my personal opinion is yes because of the availability of so many new tools. Many of these are really user friendly and with a little bit of tweaking you can have a highly optomised web site.

With some platforms it is now even easier. Take for example Wordpress, this is a real gift from the gods ! There are so many plugins available that you can with a little bit of learning be up and running with a great website.

In the last few months I have put up several blogs on my unused domains and with a little bit of work, I have
managed to get Google page ranks of 1 and 2. Not fantastic but it is a start.

• Dedicated Web Servers For SEO This is often overlooked but is very important because the search engines can penalize your site if it is hosted on a server where dozens of your other sites are hosted. For better SEO and increased security you should consider a dedicated server. Nowadays they are pretty reasonably priced. One......
• Web Servers That Serve SEO - Step by Step. Its been known for a while that one of the ways new industries and trade bodies try to separate insiders from outsiders is through the creation of an industry-specific vernacular that is hard for outsiders to understand. It should be no surprise then that......
• Keywords And Page Rank,it Matters I cant help but get sucked into this subject even though many believe PR doest matter, well it does to me.Because I get more money the higher ranking my sites have. It is often advised to test a keyword by looking it up on google with quotation marks around it......

• An unfortunate reality of hosting a blog carnival The larger benefit goes to the people who submit to the carnivals rather than to the people who put forth all of the effort to host them. A number of bloggers I respect have figured this out already, and they're fairly reluctant to host a carnival anymore. They understand the......
• Weekend Links: The Next Generation of Personal Finance Tools Friday was a highlight in my personal finance writing career. NetworthIQ and Expensr hosted a meeting in San Francisco. I got to meet Flexo, Jim, SVB, J.D. and his wife, Cap, Sam, John, Jeffrey, and James. The idea was to brainstorm about the next generation of personal finance tools. If......
• A Nice Reminder To Always Check For Discounts I was reading this article over on MSN Money about taking advantage of discounts that you qualify for. It was a good reminder to check our wallets for any discount cards we have and to make sure that we use them when we can. We are members of AAA so......
• How the bounce rate of your website can affect your Google rankings Does Google use the bounce rate of a web page to specify the position of that page in the search results? What does this mean for your website rankings and what can you do to get a better bounce rate? What is the bounce rate? There are two definitions: the......
• The Greek Island Samos The Greek island of Samos has a special meaning to #1 Internet Marketing - It is the second home and Votsalakia in the south of the island has all my love. Samos is one of the greenest islands in Greece, still, even after many bush fires, Samos island belongs amongst......

I cant help but get sucked into this subject even though many believe PR doest matter, well it does to me.Because I get more money the higher ranking my sites have.

It is often advised to test a keyword by looking it up on google with quotation marks around it to see your “real competition”. The problem is, most people don’t use quotation marks when they search, and when I look at the difference between keyword and “keyword”, keyword (without quotations) gets me high PR, well established sites, while quotation marks gets me a bunch of spammy sites ( and the top of the list isn’t even an actual english site but a horrible software translation).

The keyword itself isn’t very good (few searches) so the competition is obviously abysmal, if not non-existent. Does this mean that on searches without quotation marks where there aren’t any decent results, Google just grabs an all purpose site like about or Wikipedia,that vaguely relates to the keyword, and if somebody seriously tried to rank for it, they could dominate it easily?

Looking up keywords using quotes gives you an idea of your direct competition who are actually targeting that specific keyword phrase.If the top ranking sites using quotes are all weak then there’s a good chance you can dominate it.

When searching the keyword phrase without quotes it brings up all sites using all or part of that keyword phrase, many of which are not specifically targeting that phrase.

This would mean those well established sites that only appear without quotes are not directly competing for the specific phrase, but rank well anyway because of there authority and relevancy.This is my understanding anyway and I dont claim to be an expert,just someone who is reasonably versed in online stuff.

• Web Servers That Serve SEO - Step by Step. Its been known for a while that one of the ways new industries and trade bodies try to separate insiders from outsiders is through the creation of an industry-specific vernacular that is hard for outsiders to understand. It should be no surprise then that......
• SEO Easier Than Before ? I have often been asked if SEO is easier than before ? And my personal opinion is yes because of the availability of so many new tools. Many of these are really user friendly and with a little bit of tweaking you can have a highly optomised web site. With......
• Dedicated Web Servers For SEO This is often overlooked but is very important because the search engines can penalize your site if it is hosted on a server where dozens of your other sites are hosted. For better SEO and increased security you should consider a dedicated server. Nowadays they are pretty reasonably priced. One......

• Money Management and Budgeting are Vital for Avoiding Financial Disasters Anyone who is worried or stressed out about their finances right now has probably had concern over whether or not their budgeting and money management tactics are working. It is important that you learn how to develop good skills for money management in this day and age, otherwise you will......
• Link Exchange - Why I Don't Do Them Link exchange is something I get a lot of requests for. Probably because I have a Google PageRank of 3 and a lot of traffic. However, I don't even look at the requests. I just delete them. Why? Because there's no benefit to me. A link exchange only benefits one person......
• How to get listed in Google for many keywords Targeting several keywords on your website is crucial if you want to get high rankings on Google. The more keywords that are related to a special topic can be found on your website, the more likely it is that Google will find your website relevant to that topic. There are......
• Money Quote Friday - Red Sox Win Again Edition. I know it's a little late, but I am still celebrating my Red Sox and their World Series win. Who would have thought - twice in 4 years? Come on! My Grandfather, who was around when they won in 1918 and then passed away a year after they won in......
• Friday Franklin Money Quote August 29th, 2008 Another Friday another Ben Franklin money quote: Wealth is not his that has it, but his that enjoys it. -Benjamin Franklin Hmm.  What does he intend here?  Perhaps it's not enough to only accumulate wealth; you have to go out and live life as well.  It's ok to enjoy......

This is often overlooked but is very important because the search engines can penalize your site if it is hosted on a server where dozens of your other sites are hosted. For better SEO and increased security you should consider a dedicated server. Nowadays they are pretty reasonably priced.

One way to make sure that your web site is running properly and not affected by other web sites on a server is to have either a semi dedicated or dedicated web server. A dedicated web server is an extremely important part of your web business, especially if your web site receives tens of thousands of hits per day. Here are some tips on dedicated web servers.

Dedicated web servers offer web hosters increased uptime reliability, less maintenance issues and less risk of problems with hackers. Many of today’s web servers are sold in piece meal to sometimes dozens of different web site owners. It is not uncommon to have a hundreds of different web sites on your shared web server. If you have a serious web business that depends on high uptime, good search engine optimization techniques and superior performance, it is usually wise to purchase a dedicated web server package. You never have to worry that a web site being shared on your server is using black hat techniques or not taking server security seriously.

Dedicated web servers are much more expensive than small web hosting packages. Many dedicated web server packages do come with technical support and assistant. You should comparison shop and see which server and support fits your needs the best. Expect to pay hundreds of dollars for a dedicated server or over $75 for a semi dedicated or virtual dedicated server. Virtual dedicated server means that although you share the server with another business, you can have virtually complete control setting up the server for your specific business needs. If you are looking for great performance, look into dedicated web servers.

• Web Servers That Serve SEO - Step by Step. Its been known for a while that one of the ways new industries and trade bodies try to separate insiders from outsiders is through the creation of an industry-specific vernacular that is hard for outsiders to understand. It should be no surprise then that......
• SEO Easier Than Before ? I have often been asked if SEO is easier than before ? And my personal opinion is yes because of the availability of so many new tools. Many of these are really user friendly and with a little bit of tweaking you can have a highly optomised web site. With......
• Keywords And Page Rank,it Matters I cant help but get sucked into this subject even though many believe PR doest matter, well it does to me.Because I get more money the higher ranking my sites have. It is often advised to test a keyword by looking it up on google with quotation marks around it......

• Increase Traffic To Your Blog, pt3 Here is Part 3 in our series on increasing traffic to your blog. We hope you enjoyed the series, and that you can take these tips and use them to increase your readership beginning today. 13 - Post Often - Now you should be posting as often as you possibly......
• Business Website Package The Business Website Package includes all the Full Internet Marketing Service features listed below, but in the event that you do not require all of the Full Internet Marketing Services contained therein, or require additional services, we will assess your needs during the free consultation and offer a pro-rated cost.......
• Is Managed Hosting For You? Many people move from a shared server to a dedicated server because they manage a high traffic website, and they think that the dedicated server will fix all of their current issues. After managing the site with the dedicated server most companies or individuals also realize that they have......
• How Does The Concept Of Black Hat Search Engine Marketing Slot Into The Whole Online Promotion Industry There is little doubt that the internet has revolutionised the business world and produced the development of a totally new set of trading systems which are now commonly known as e-commerce. At the start of this development is the business website which was used in the first instance to give......
• Finding A Search Engine Optimization Company When it comes to business some people like to get their hands dirty and iron out every little detail of every little deal and transaction. Others like to handle the parts of the business that they know and are comfortable with, leaving the bits and pieces they are unsure about......