SEO - Step by Step.

Its been known for a while that one of the ways new industries and trade bodies try to separate insiders from outsiders is through the creation of an industry-specific vernacular that is hard for outsiders to understand.

It should be no surprise then that the same is true of the search engine marketing field , so it is a good idea to try to learn what all the confusing lingo is, try to Google for SEO glossary and you will come up with a pretty good choice of sites. But don’t get distracted too much because you don’t need to know too much !

SEO, or Search Engine Optimization, isn’t as complicated as you think. It should be a basic part of your web mastering skills.

There are some terms you may not be familiar with so we’ll teach you how to optimize every part of your web site to be a search engine magnet.

You can see from the left hand menu there are many topics. They are broken down into sections of internal Web site changes, and external linking strategies for SEO.

Start with the first section, Internal SEO Methods and work your way step-by- step through each topic. If you implement these simple changes and heed our advice, your web site will be search-engine optimized.

Next, review the topics in External Linking Strategy to improve your site. Each topic is clearly explained and contains important techniques to optimize your web site.

Once you review and implement these tips, ideas, and strategies you’ll be on your way to better search engine results and more targeted traffic.

Remember, your SEO job is never over. Linking, checking, monitoring, and creating new and fresh pages will keep your site optimized.

Internal SEO Methods

One of the most important things you can do when making a web site is internal SEO. How you set up your page structure can give you a huge boost in rankings and keyword searches.

If you want to rank well in the search engines for for your keywords, you need to look at all the internal linking methods you can use.

There are a lot of things you need to take into account. Your site will need keyword research, alt tags, keyword density, and a proper internal linking structure.

The absolute first thing you should do is some keyword research. Don’t let a little leg work deprive you of ranking well.

Keyword Research–Step One in SEO

Before you code a line or write a single word, you should start doing keyword research.

The first thing I want you to do is go to goodkeywords.com and download the tool they have there. It will tell you the number of times a keyword or keyword combination has been searched for over a period of time.

While it shows a “number,” it’s not quite accurate. Overture gets 8 to 10 times fewer searches than Google per month. But it’s a good indicator of how popular certain search terms are.

Now–you’re just starting out, and your chances of getting ranked highly for a generic keyword are slim. Instead of trying to optimize “keyword”, try to optimize something a little more specific, like “Keyword Research”.

You really shouldn’t write for the engines. Write your content so it’s fresh and readable, and design your site so that it’s easy to navigate.

If you write about your keywords and use them in your content you’ll be fine.

Remember, sites that are written for humans, with SEO in mind, will do better in the long run than sites that cheat.

Your ultimate goal when you research keywords (both for high-paying keywords and keywords that get a lot of traffic) is to find a happy medium between the amount of traffic you can expect if you rank well and the amount of competition you’ll have. If you can’t rank well for your chosen keyword, try to rank well for a related keyword combination.

Your keyword research should be a factor in your meta-tag writing and your page titles.

Web Hosting

A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own website accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center. Web hosts can also provide data center space and connectivity to the Internet for servers they do not own to be located in their data center,called colocation.

Service Scope

The scope of hosting services varies widely. The most basic is web page and small-scale file hosting, where files can be uploaded via File Transfer Protocol (FTP) or a Web interface. The files are usually delivered to the Web “as is” or with little processing. Many Internet service providers (ISPs) offer this service free to their subscribers. People can also obtain Web page hosting from other, alternative service providers. Personal web site hosting is typically free, advertisement-sponsored, or cheap. Business web site hosting often has a higher expense. Single page hosting is generally sufficient only for personal web pages. A complex site calls for a more comprehensive package that provides database support and application development platforms (e.g. PHP, Java, Ruby on Rails, ColdFusion, and ASP.NET). These facilities allow the customers to write or install scripts for applications like forums and content management. Fore-commerce, SSL is also highly recommended. The host may also provide an interface or control panel for managing the Web server and installing scripts as well as other services like e-mail. Some hosts specialize in certain software or services (e.g. e-commerce). They are commonly used by larger companies to outsource network infrastructure to a hosting company.

Web Servers

Dedicated Servers explained in tiny baby terms. A dedicated server is very useful for companies that plan on generating lots of traffic to their websites or plan on doing complicated software development.
A dedicated server is a server that is used exclusively by a company, hence its name.

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With some platforms it is now even easier. Take for example Wordpress, this is a real gift from the gods ! There are so many plugins available that you can with a little bit of learning be up and running with a great website.

In the last few months I have put up several blogs on my unused domains and with a little bit of work, I have
managed to get Google page ranks of 1 and 2. Not fantastic but it is a start.

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It is often advised to test a keyword by looking it up on google with quotation marks around it to see your “real competition”. The problem is, most people don’t use quotation marks when they search, and when I look at the difference between keyword and “keyword”, keyword (without quotations) gets me high PR, well established sites, while quotation marks gets me a bunch of spammy sites ( and the top of the list isn’t even an actual english site but a horrible software translation).

The keyword itself isn’t very good (few searches) so the competition is obviously abysmal, if not non-existent. Does this mean that on searches without quotation marks where there aren’t any decent results, Google just grabs an all purpose site like about or Wikipedia,that vaguely relates to the keyword, and if somebody seriously tried to rank for it, they could dominate it easily?

Looking up keywords using quotes gives you an idea of your direct competition who are actually targeting that specific keyword phrase.If the top ranking sites using quotes are all weak then there’s a good chance you can dominate it.

When searching the keyword phrase without quotes it brings up all sites using all or part of that keyword phrase, many of which are not specifically targeting that phrase.

This would mean those well established sites that only appear without quotes are not directly competing for the specific phrase, but rank well anyway because of there authority and relevancy.This is my understanding anyway and I dont claim to be an expert,just someone who is reasonably versed in online stuff.

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One way to make sure that your web site is running properly and not affected by other web sites on a server is to have either a semi dedicated or dedicated web server. A dedicated web server is an extremely important part of your web business, especially if your web site receives tens of thousands of hits per day. Here are some tips on dedicated web servers.

Dedicated web servers offer web hosters increased uptime reliability, less maintenance issues and less risk of problems with hackers. Many of today’s web servers are sold in piece meal to sometimes dozens of different web site owners. It is not uncommon to have a hundreds of different web sites on your shared web server. If you have a serious web business that depends on high uptime, good search engine optimization techniques and superior performance, it is usually wise to purchase a dedicated web server package. You never have to worry that a web site being shared on your server is using black hat techniques or not taking server security seriously.

Dedicated web servers are much more expensive than small web hosting packages. Many dedicated web server packages do come with technical support and assistant. You should comparison shop and see which server and support fits your needs the best. Expect to pay hundreds of dollars for a dedicated server or over $75 for a semi dedicated or virtual dedicated server. Virtual dedicated server means that although you share the server with another business, you can have virtually complete control setting up the server for your specific business needs. If you are looking for great performance, look into dedicated web servers.

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